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Privacy Policy

Last updated: June 29, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We process Your Personal Data in compliance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the UK Data Protection Act 2018. We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Privacy Policy) refers to The Renewable Advisers. Under GDPR framework, the Company acts as the Data Controller.

  • Cookies are small files that are placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Data Protection Officer (DPO) / Privacy Contact refers to the contact point responsible for overseeing data protection questions for the Company, reachable at gdpr@therenewableadvisers.co.uk.

  • Device means any device that can access the Service such as a computer, a cell phone, or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company (Data Processors). It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to The Renewable Advisers, accessible from therenewableadvisers.co.uk.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable (the Data Subject).

2. Lawful Bases for Processing Under GDPR

We only process Your Personal Data when we have a valid legal ground to do so under Article 6 of the GDPR. We process Your data under the following conditions:

  1. Consent (Art. 6(1)(a)): You have given clear consent for Us to process Your personal data for a specific purpose (e.g., subscribing to a newsletter, accepting tracking/marketing cookies like Google Analytics or Meta Pixel).

  2. Performance of a Contract (Art. 6(1)(b)): Processing your data is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.

  3. Legal Obligation (Art. 6(1)(c)): Processing is necessary for Us to comply with the law (such as tax records or business compliance).

  4. Legitimate Interests (Art. 6(1)(f)): Processing is necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms (e.g., maintaining platform security, debugging errors, and analyzing overall traffic trends).

3. Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

 

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device’s unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers, and other diagnostic data.

4. Tracking Technologies, Cookies, and Third-Party Tools

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies We use include beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

Important Consent Rule: In compliance with the Privacy and Electronic Communications Regulations (PECR) and GDPR, all non-essential cookies (including analytics and marketing trackers) are blocked by default until You provide explicit, affirmative consent via our Cookie Consent Banner.

Third-Party Analytics and Advertising Scripts

We use tracking tools provided by third-party vendors to optimize our marketing and understand user patterns. These platforms process personal data under their own respective privacy policies and act as processors on our behalf.

Google Analytics (GA4)

We use Google Analytics to monitor and analyze web traffic and user behavior.

  • Data Processed: Cookie identifiers, IP addresses (anonymized/truncated by default in GA4), device data, and interaction metrics.

  • Lawful Basis: Consent (Art. 6(1)(a) GDPR).

  • Purpose: To optimize website performance, understand user geographic distribution, and track content popularity.

  • Opt-Out: You can withdraw consent at any time via our cookie settings or download the Google Analytics Opt-out Browser Add-on.

Meta Pixel (formerly Facebook Pixel)

We use the Meta Pixel tool to measure the effectiveness of our advertising campaigns on Meta platforms (Facebook, Instagram).

  • Data Processed: Web events (e.g., page views, button clicks), IP addresses, browser specifications, and Meta user identifiers if you are signed into their platforms.

  • Lawful Basis: Consent (Art. 6(1)(a) GDPR).

  • Purpose: Conversion tracking, building custom retargeting audiences, and optimization of ad distribution.

  • Data Processing Note: Meta Platforms Inc. links this event data to your personal account on their network to serve personalized ads.

  • Opt-Out: You can withdraw consent on our site or adjust your advertisement settings directly inside your Facebook account profile.

5. Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. Where possible, We apply shorter retention periods and reduce identifiability by deleting, aggregating, or anonymizing data when it is no longer required.

Unless otherwise required by statutory commercial or tax laws, the maximum retention periods are mapped as follows:

Data Category Retention Period Primary Purpose
Account Information Duration of active relationship + up to 24 months Dispute resolution and post-closure queries
Customer Support / Chats Up to 24 months from ticket closure Quality assurance and legal defense
Server & Technical Logs Up to 24 months from collection Network security and troubleshooting
Analytics & Pixel Data Up to 24 months from collection Marketing performance and trends analysis

When retention periods expire, data is permanently erased from active directories, and any legacy database backups are kept in encrypted fields until overwritten on standard rotation cycles.

6. International Data Transfers

The Company operates within the United Kingdom. However, third-party systems we utilize (such as Google and Meta) may process or transfer your data to servers based outside the UK or the European Economic Area (EEA), primarily the United States.

To satisfy international data transfer laws under Article 46 of the GDPR, we ensure that such third-party providers execute Standard Contractual Clauses (SCCs) approved by the European Commission, the UK International Data Transfer Addendum (IDTA), or operate within frameworks recognized as providing adequate statutory protection.

7. Your GDPR Data Protection Rights

Under UK and EU GDPR, you hold specific structural rights regarding your personal information. You can exercise these rights at any time by emailing us at gdpr@therenewableadvisers.co.uk.

  • Right of Access (Art. 15): You have the right to request a full copy of the personal information we hold about you (Subject Access Request).

  • Right to Rectification (Art. 16): You have the right to request that we fix any inaccurate or incomplete personal data.

  • Right to Erasure / “Right to be Forgotten” (Art. 17): You have the right to request the total deletion of your personal data where it is no longer required for the purpose it was gathered, or where your consent has been withdrawn.

  • Right to Restriction of Processing (Art. 18): You have the right to request that we limit how we use your data if you contest its accuracy or object to its lawful ground.

  • Right to Data Portability (Art. 20): You can request that we transfer your personal data to you or a third party in a structured, machine-readable format (e.g., CSV or JSON).

  • Right to Object (Art. 21): You have the right to object to the processing of your personal data for direct marketing or profiling purposes.

  • Right to Withdraw Consent (Art. 7(3)): Where our processing relies on your consent, you can withdraw that consent at any time.

 

8. Children’s Privacy

Our Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 16 without verification of parental consent, We take steps to remove that information from Our servers.

 

9. Right to Lodge a Complaint with a Supervisory Authority

If you have concerns about how we handle your personal data, you have the right to lodge an official complaint with a data protection authority.

  • In the United Kingdom, this is the Information Commissioner’s Office (ICO). You can contact them via their website at ico.org.uk.

  • If you reside within the European Economic Area (EEA), you can contact your local national Data Protection Authority.

10. Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: gdpr@therenewableadvisers.co.uk